Abstract
Family life and one's career are incomparable values for him/her. The whole topic of incomparability of desires is veiled in confusion and controversy. Some people deny that there are any incomparable desires. This chapter explains meaning of incomparability, discusses incomparability as a fact of life that many of the desires are incomparable, and also examines why incomparability makes an enormous difference to decision‐making what patterns of incomparability the desires exhibit. The first dimension of incomparability is depth: how much thought and how many comparisons with other wants the inability to choose will survive. Another dimension is generality, whether the incomparability concerns just individual wants or also the values that usually underlie them. The significance of some patterns of incomparability becomes clearer if one add another ingredient to the brew: the influence of beliefs on desires. The chapter considers an example to illustrate this influence.