Abstract

The focus of this paper is the ethics of information giving in the context of complex sales. It is argued that, while current theoriesprovide a broad framework for describing the responsibilities of sales agents, they lack adequate descriptions of the conditionscharacteristic of complex sales situations. Without an adequate model of complex sales, ethical theories will fail to provide guidanceto sales agents facing issues that arise from features of sales situations not accounted for in the theories. To motivate this claim,I develop a brief case study in the area of information system sales. The problem can be remedied, however, if the theories take intoaccount the features of complex sales. A tentative list of such features is presented and their relevance to the case is discussed. Oneof the most important to emerge is the epistemic role of the buyer as the judge of competing information.