Abstract

In this chapter, I suggest how it might be possible to understand why so many people are disconnected from the abuse that they support by purchasing the products of nonhuman animal farming. I examine language and its power in constructing social reality, explore some ideological constructs regarding farmed nonhumans, and finally suggest a mechanism by which these ideologies might allow people to be morally disconnected from their actions. Although I focus on nonhuman farming, much of what is said also applies to other uses made by humans of nonhumans.