Abstract

Innovation has been widely regarded as a powerful tool for stimulating economic growth and changing the quality of human life since the beginning of time. Innovation will continue to remain a key driving force for sustainability and growth in the current economic global slowdown. At present there are hardly any studies that show why innovation is successful at some organizations, and yet fails to achieve the desired results at others. The authors investigate the role of “core values and beliefs” of leading innovative companies in India and abroad on how they go about building a unique innovation culture which ensures their continuous growth even in troubled times