Abstract

Some environmental activists occasionally use the argument that poverty is ‘no excuse’ for not going green and denounce discourses putting forward social conditions as unduly exculpatory. Employing participant observation among middle-class activists mobilising to diffuse environmental lifestyles in socially diverse suburbs near Paris (France), the article explores their relation to the working class and examines the consequences of their endeavours on local class relations. It describes the tension between their goal of mainstreaming environmental reflexivity and the stubborn existence of material inequalities and constraints. While their efforts are configured by a moral economy of environmental responsibility which assigns an undifferentiated moral obligation to consume sustainably to all individuals, they make sense of social differences by drawing on culturalist representations of poverty and folk social theories. These sense-making practices enhance rather than alleviate attributions of blame against working-class people and contribute to reinforcing the activists’ dominant symbolic position.