Abstract
The laws of argumentative rhetoric, first, mean the laws of rhetoric as a social science. Rhetoric, being the oldest of the humanities, has not created its laws of argumentation different from the laws of logic. This paper attempts to formulate the laws of rhetorical reasoning based on the historical experience of rhetoric. The concept of the laws of science and the humanities belongs to the field of philosophical methodology; their presence characterizes the level of development of exact knowledge. The laws of science and the humanities, in this case, rhetoric, describe the corresponding subject area and form a rhetorical picture of the world. It is in this field that we should look for the laws of rhetoric. These laws include the law of the correlation between word and action, the law of adequate description, the law of complete and finished narration, and the law of argumentative speech in natural language. The proposed construction of laws represents a model of functioning and further development of rhetoric. The role of rhetoric in the modern world is great, and it reasonably pretends to play the role of methodology for knowledge in thehumanities.