Abstract

While China has experienced an unprecedented growth over the past decades, sustainability has become a major concern for policymakers and management practitioners. Consideration has been given to the convergence of mass entrepreneurship and innovation as a new economic driver and sustainability as a long-term economic objective. The focus of China’s economic development has moved from a resource-based expansion to a more entrepreneurial and socially responsible one. This is a timely and critical topic that captures the increasing concerns over sustainability and Chinese firms’ increased responsibility under the new governmental initiatives in fulfilling their social mandates from stakeholders at different levels. It is also a rich area for academic research but still under studied in the Chinese context. More indigenous management research on corporate social responsibility is required to adopt Chinese perspectives in conceptualizing CSR-related problems and further formulating more contextualized CSR theories, the emergence of a new research horizon.