Abstract

The genre of public service advertisements that appear with two- and four-year cyclical regularity is familiar. Cameras pan across scenes of marines hoisting the flag on Iwo Jima, a bald eagle soaring in splendid flight, rows of grave markers at Arlington. The somber-voiced announcer remonstrates: “ They did their part; now you do yours.” Once again it is the season to fulfill one's civic duty, to vote