Abstract

In a conversation I was having with a friend the other day, I was telling her that, in all likelihood, the journal SubStance will survive its founders. It is not the possibility of survival that I ruminated about for the next few days. After all, there are many a journal that survived, some of them for centuries. But it is the word "survive" that kept busying itself in my mind. Why do we use metaphors of life and death to talk about just about everything? Look around you and you'll see how pervasive it is, from what we say of the "lifespan" of an institution to the trite "Live TV," just to name a couple of examples that immediately come to mind. And not to forget, of course, the just as pervasive efforts in... Read More.