Abstract

This book chapter reciprocally connects cybernetics and design, and contrasts both with what the sciences do. Whereas the sciences aim at understanding, explaining, and theorizing observations, design proposes courses of actions that lead into desirable but currently unobservable futures. Its first section teases out cybernetic epistemologiesEpistemology that constructively embrace the practicesPractice of design. Its second section applies cybernetics to the emergence of artifacts in interactions between living organisms and their environments. It grounds cybernetic epistemologyEpistemology in the evolutionEvolution of sensory-motor coordinations, not of objects. Its third section develops the cybernetics of human-centered designHuman-centred design. It suggests that designersDesigners cannot escape being part of the very social world into which they intervene. This reflexivityReflexivity was already evident in the creativeCreativity conversationsConversation in which cybernetics emerged. It is also practicedPractice in design teams. Recognizing designs as proposals means that they have to energize and inform multidisciplinary networks of stakeholders which decide the fate of any design. This section generalizes the concept of user interfaces and acknowledges that designersDesigners can at best design affordances for interfaces to emerge, in effect calling for designersDesigners to delegate designs to their stakeholders. Its final section turns the cybernetics of design into the design of cybernetics. It draws on the historical shift from a cybernetics of self-organizingSelf-organisation systems to a cybernetics of cybernetics, which regards cybernetics as a discourse that brings forth self-governing practicesPractice of communicationCommunication. It concludes that cyberneticians actively shape their discourse, not let it determine what they do.