Abstract

Devotion is associated with showing commitment to what individuals choose. But is perceived devotion influenced by how individuals react to what they did not choose? Two experiments (N = 1,000) indicate that rejecting alternatives is a key behavioral cue for assessing devotion. Study 1 documents the basic effect: individuals who reject alternatives were seen as more devoted than individuals who accept or are ambiguous toward alternatives. The result remained regardless of whether individuals self-identified with being devoted and exerted effort toward their target of devotion. Rejecting alternatives predicted greater likelihood of being trusted and viewed as living a good life, mediated by perceived devotion. Study 2 examined whether people distinguish between different types of devotees who reject alternatives, in terms of the process (mindful vs. mindless) and nature (neutral vs. harmful to the self) of their choices. Individuals who engaged in harmful devotion were less likely to be perceived as devoted, trusted, or living a good life than individuals who did not. Individuals who mindlessly rejected alternatives were also evaluated more negatively than individuals who mindfully rejected alternatives. Altogether, these findings not only illuminate how rejecting alternatives inform our understanding of devotion but also reveal its broader impact on social evaluations.