Abstract

This study has examined the problems’ related to communicativeecology of pilgrim sojourners in Saudi Arabia and its impact on the levelsof their satisfaction with the services provided in a probability sample of439 Pakistani pilgrims. The sojourners’ communication ecology in problemsituations comprises eleven communication sources. Of these, contactswith family/friends and co-pilgrims made top of the list followed by suchcommunity organization sources like information counters, tour operators, andthe Pakistani Hajj mission officials. The mediated sources of contacts with theethnic newspaper, and the mainstream Saudimass media ranked the 3rd and the 4th. The Internet and the digital billboardswere each cited in less than 10 percent of the responses. Stepwise multipleregressions revealed that the most important sources of impact on satisfactionwere: contact with community organizations, family/friends and co-pilgrims,the ethnic newspaper, and the digital screens. Implications of the impact onsatisfaction are discussed for communicating with the pilgrims.