Abstract

One of the distinctive features of rhetorical approaches to the study of argumentation is the emphasis placed on the role of the audience. Here one thinks immediately of the influence of Chaïm Perelman and of his and Lucie Olbrechts-Tyteca’s The New Rhetoric. There is something importantly right about an audience-centered approach to argumentation. Clearly if you wish to persuade an audience of your position (or gain the acceptance of your thesis), you must engage that audience and in some sense carry them with you from your starting points to your conclusion. Still, when I read theorists who place strong emphasis on the role of audience (for example, Perelman and Olbrechts-Tyteca in The New Rhetoric ..