Abstract
This chapter deals with a crucial component of our position, the presumption that there are objective grounds for preferring one thing to another within the various cultural institutions we deal with, that there are better or worse symphonies, soufflés and theories of the atom. The task of showing this is more urgent for some institutions than others. While philosophers can doubt anything, most people are persuaded of the objectivity of our efforts to comprehend the physical world and to weigh, count and measure accurately in many areas of human activity. Again, when we are faced with a choice among functional objects or processes, most people will admit that we can ground a preference for a knife or an exercise routine on objectively established facts: sharpness, or measurable increase in strength. Here, certainly, various conflicting desiderata may enter and make actual decisions more difficult — the sharpest knife may also be the most expensive; we may need to worry about its safety features; it may be ugly; and so on. But many will doubt that our judgements of comparative worth for non-functional objects such as paintings or sonatas can claim a similarly objective basis. We shall, therefore, concentrate our efforts on the most doubted areas, but will begin with the less contentious, where we think it is useful to draw attention to the genuine problems some philosophers have stressed, to show in fact that what we believe to be popular unconcern deserves to be somewhat ruffled.