Abstract

According to a once-standard view, imagination has little or no role in action guidance: its motivating power, if any, is limited to pretence play. In recent years this view has been challenged by accounts that take imagination to motivate action also beyond pretence, for instance in the domain of religion and conspiracy-related thinking. Following this trend, I propose a new argument in favour of imagination’s motivating power based on a class of actions that has not yet received much consideration in the imagination literature: what I call ‘superstitious–magical actions’. These actions are extremely pervasive in our lives and reveal imagination’s motivating power to be larger than many take it to be. By analysing them I show not only that imagination motivates very often, but also how it does so – that is, what the dynamics of motivation by imagination are.