Abstract

The sharing economy and peer-to-peer business relationships using information technology has become moreimportant in today’s world. For the sharing economy to work, however, trust and reputation are cruciallyimportant. I argue that the gathering of personal data needs to be accompanied by safeguards providing aguarantee of privacy rights. This argument will be based on a sketch of a theory called ‘peer-to-peer ethics.’Basically, the idea is that what constitutes the ground for normativity is something that is agreed upon byeveryone involved. In short, what is considered to be ‘good’ is whatever contributes to bringing about thedesired goal of the community. This is a very familiar and ancient view on normative concepts, but, as I argue,one that deserves to be taken seriously especially as we enter into an intricately globalized world of ethicswhere worldviews clash with one another.