Abstract

Rhetorica approaches armed, sword drawn, announcing the persuasive allure of violence. Whether with real or metaphorical weapons people can be "terrifying and eloquent," to borrow a phrase from Philippe-Joseph Salazar's Words Are Weapons: Inside ISIS's Rhetoric of Terror. The iconic image of Rhetorica's sword emerged from the early modern era of European rhetorical thinking, but the image is one with the violent symbolism that has been attached to rhetoric throughout its history and across cultures. The Greco-Roman rhetorical tradition abounds with examples, deriving in part from the Aristotelian observation that fear can be manipulated for persuasive purposes...