Abstract

By contrast to the competitive and participatory models of sport, the immersive model shows greater potentiality as a healthful practice more distant from transcendent, technocratic aspects of other models, instead accepting the body's immanence as part of evolutionary history and the natural world. Because of the largely unconscious, evolutionarily based responses to one's environment, the environment in which a sporting activity takes place has a tangible impact on performance. As our most evolutionarily recent sense system, visuality is linked to the Social Engagement System. The mediated experience of sport through visual culture might catalyse the Social Engagement System and the perception that the sporting activity is communal and welcoming. Particularly the subculture surrounding the sport of CrossFit, which spread almost entirely through website presence and the posting of videos of workouts on the mainsite, might be said to exemplify how growth in new sports is augmented by visuality and the formation of virtual communities that then become embodied.