Aspiration fuels willpower: Evidence from the addiction literature

Behavioral and Brain Sciences 44 (2021)
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Abstract

Ainslie identifies two possible motivational sources for resolve: “thinking categorically” and “intertemporal bargaining.” Ainslie opts for intertemporal bargaining, adding that thinking categorically has no motivational power. The most researched instance of willpower is remission from addiction. This literature shows that aspirations for a more desirable identity and comfortable lifestyle motivate remission. In other words, “thinking categorically” drives willpower.

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Gene Heyman
Boston College

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