Abstract
A principal challenge for a deflationary theory is to explain the value of truth: why we aim for true beliefs, abhor dishonesty, and so on. The problem arises because deflationism sees truth as a mere logical property and the truth predicate as serving primarily as a device of generalization. Paul Horwich, attempts to show how deflationism can account for the value of truth. Drawing on the work of J. L. Austin, I argue that his account, which focuses on belief, cannot adequately accommodate the complex role that truth plays in the norms governing assertion and similar speech acts.