Where’s the Rhetoric? Imagining a Unified Field

Philosophy and Rhetoric 57 (2):218-225 (2024)
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In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Where's the Rhetoric? Imagining a Unified Field by S. Scott GrahamJoshua HananWhere's the Rhetoric? Imagining a Unified Field. By S. Scott Graham. Columbus: Ohio State University Press, 2020. 194 pp. Paperback $29.95. ISBN: 978-0-8142-5771-5.The proliferation of materialist perspectives in rhetorical studies has generated feelings of disciplinary crisis and fragmentation. Early materialist formulations of rhetoric, such as those put forward by Michael Calvin McGee and Raymie McKerrow, conceptualized materiality discursively and, thus, maintained continuity with more traditional accounts of rhetoric as a practice of "symbolic action." However, beginning with texts such as Ronald Walter Greene's "Another Materialist Rhetoric" and Jack Selzer and Sharon Crowley's edited collection Rhetorical Bodies, scholars began emphasizing the ontological and embodied rhetoricity of physical contexts and environments over discursive and ideological conceptions of materiality. This turn toward the ontological and embodied has rapidly expanded over the past twenty years, with numerous scholars now offering new materialist, postcritical, ecological, computational, and digital perspectives on rhetoric that privilege concepts such as affect, circulation, and assemblage over more traditional rhetorical terminology.It is in response to this tension between standard rhetorical perspectives and materialist rhetorical approaches that we can appreciate the interventions of S. Scott Graham's recent book, Where's the Rhetoric? Imagining a Unified Field. Rejecting the view that the materialist turns in rhetorical studies (particularly rhetorical new materialisms [hereafter referred to as RNM] and computational rhetoric) have left the discipline more fragmented and less capable of defending a unified perspective on rhetoric, Graham believes it is possible to generate a new unified theory that can affirm the lines of scholarly influence that have given rise to RNM (what Graham calls modern rhetoric's "right branch") as well as the more [End Page 218] traditional lines of scholarly influence that have led to a formulation of rhetoric as "symbolic action" (what Graham calls modern rhetoric's "left branch"). To accomplish this task, Graham argues that we should avoid the tendency to view RNM as "other" to traditional narratives about rhetoric and, instead, consider how these latter perspectives are compatible with the former. Much like unified field theories in physics that seek to bridge older perspectives on general relativity with newer perspectives on quantum mechanics (e.g., string theory and quantum loop gravity), Graham believes it is possible to achieve similar results in rhetorical studies by approaching standard rhetorical perspectives from the ontological viewpoints enabled by RNM.What makes Graham's angle on this claim particularly unique is his premise that a proto-new materialist perspective has underpinned some of the most influential left branch approaches to rhetoric all along. While most rhetoricians start from the present when introducing concepts associated with RNM, Graham, following historically informed thinkers such as Scot Barnett, Debra Hawhee, and Thomas Rickert, demonstrates that there is a line of thinking about "symbolic action" as "situated action" that goes back to the relational approach to metaphysics put forward by philosopher Henri Bergson in the late nineteenth and early twentieth centuries. Thus, as Graham argues, if we begin with Bergson's relational ontology, rather than the postmodernist and social constructivist philosophies that (explicitly and implicitly) shaped interpretations of rhetoric's left branch during the second half of the twentieth century, we do not "need to re-engineer rhetoric" to fit the latest trends of RNM (41). From Graham's perspective, many standard rhetorical perspectives have been hospitable toward new materialism from the outset. To appreciate this fact, we simply need to recuperate the Bergsonian legacy that informs this tradition.To make a case for this Bergsonian approach to rhetoric, the first main chapter of Graham's book (chapter 2) engages in detail with the work of Kenneth Burke. As a crucial founder of the symbolic action paradigm, Graham believes that if he can show the influence of Bergson on Burke's thought, he can, in turn, demonstrate how scholarship informed by Burke is also influenced by Bergson. To trace the influence of Bergson on Burke's thinking, Graham focuses on Burke's early work, especially Permanence and Change. In contrast to Burke's later writings (e.g., A Grammar of Motives, A...

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