Abstract
A survey of 172 undergraduates, carried out during the fall 2002 and spring 2003 semesters at a large research university in the Midwestern United States, found, as expected, a statistically significant positive relationship between the importance students attributed to attendance and the rates at which they subsequently attended class. Data are analysed by students’ gender and levels in school; and attendance rates of students who did not complete the optional survey question on attitudes are compared with attendance rates of students who answered the question. Although attitudes are but one of many complex factors that influence behaviours, university instructors can nurture and encourage positive attitudes towards the importance of class attendance as a means for minimizing the detrimental effects of student absences