Abstract

Distinguished gerontologists, ‘guardians of later life’ who had long kept age and ageism at the heart of their work, were asked by the author why the turn to ageism had not been able to raise age consciousness more effectively in the media or the public. Their frank responses constitute a valuable archive of reflections about how intersectional concepts and activist passions develop in an emerging and contentious multi-disciplinary field. The essay further situates their learned critiques in the history of age studies over the last 30 years. Among the sorrowful and galvanizing revelations provoked by the Eldercide of the COVID-19 era is this: ‘ageism’ has become widely recognized as a keyword not only good to think with but necessary to act on.