Abstract

Purpose: To show that the idea of non-dualistic thinking is of great value for some of the core problems of media philosophy (which often lacks the radical approach of Josef Mitterer's concept). Method: Non-dualistic philosophy, introduced by Mitterer, has a lot in common with other thinkers' discontent with the traditional way of describing the subject-object relation. Their differences and the impasses of phenomenological, structuralist and psychoanalytic media theory shall be examined to show whether and to what extent non-dualism could do better. Findings: As sociologists and some media-philosophers are already adopting some principles of non-dualism without a real framework, non-dualistic thinking offers a new insight into the way that consent/dissent is manufactured in a world where most descriptions are given in a mediated (i.e., non-interpersonal) form. Implications: If we re-establish the personal freedom of gathering knowledge individually instead of "getting nearer to the truth," the way of looking at the escapist power of media also has to be reinterpreted. The early distinction between Lumiére-like "documentation" (= truth) and Méliès-like "fiction" (= perception open to alternatives) could be another dualism, which should be expurgated by the application of Mitterer's concepts