Abstract

This work analyzes of clear, brief and simple way the important role of Communication nowadays in the called “Third Sector” or “Social Economy Sector”, which is composed by voluntary organizations , that develop selflessly social activities. The complicated relationships between these private and nonprofit organizations and the mass media, the need to take a proper communication strategy with them and the influence of new technologies as channels of “alternative communication” are the main topics discussed from an expert in Law´s point of view