Abstract

Much of recent American history was influenced by the events of September 11, 2001. U.S. foreign policy during the two terms of President George W. Bush was shaped by five public texts issued within a few days following the terrorist attacks. This article reviews some of the opinions and critical observations on the president’s rhetoric during that timeframe and attempts to provide a fresh perspective. The analysis seeks to avoid ideological and political considerations and focus on the actual language. It draws conclusions based on statistics, discourse strategy and semantics. A particular interest is reserved for the concept that defined subsequent political developments, which is the war on terror . My intention is to show how this choice was made, the manner in which the phrase evolved into its final form, and why it represented the most appropriate frame in terms of semantic arguments