Abstract

Focusing on the recent explosion in the use of bottled water, this article—originally written for my NASTS conference presentation—will examine the rhetoric used by the bottled water industry and home purification system providers to affect the public’s idea of clean, pure, dirty, and polluted water. Bottlers argue that the Food and Drug Administration (FDA) provides better regulation of bottled water than the Environmental Protection Agency (EPA) could ever do for tap water, though the EPA and the FDA use basically the same set of guidelines. The EPA and FDA definitions in terms of concentrations of specific substances are very different from the ideas of muddy or “dirty” water. This article will examine the impact of the public’s perception of good drinking water and the perception that if it is off the shelf, it is cleaner and tastier.