Abstract

The population finds more and more difficulties to assess the scope and content of political declaration especially in terms of plausibility and the real intentions of the speakers. This is especially true for the Senegalese public who more and more loses confidence in the political class. The public tends to look at the identity of the political personality and its personal values to determine what to make of his/her words. On their side, politicians also begin promoting their image through their speeches. At this level, religious ethics seems to be unanimously considered a criterion of good morality among Senegalese politicians. We will try to look through Perelman’s theory of argumentation, which Amossy redefined, how, in order to reach the audience, politicians adapt their words to the public, and enhance principles cherished by the populations to win the battle of the image and confidence.