Abstract

This article explores the role and modes of operation of metaphorical framing in ancient Greek and modern European and American political discourse. It looks at how concepts such as citizenship, ownership, family, morality, finance, sport, war, domination, human life, and animals are used to reframe political issues in ways promoted by the speaker, and how they may continue to be reshaped in the ongoing political discourse. The analysis of examples of ancient Athenian public rhetoric and of modern European and American political debates reveals the differences and some striking similarities in the ways political and civic values were expressed and reframed in antiquity and how they are used today. This essay also discusses the potential effects of such framing in antiquity and in more recent times.