Abstract

Social innovation is a mixture of distinct ideas in institutional cooperation to enable workers to support the process of social innovation, and to develop and strengthen new systems and activities to address the social and economic challenges facing individuals and communities. The purpose of this research is to define the role of social organizer in marketing social innovation within social organizations in Aswan Governorate, Egypt "The Abu al-Rish area and the search was applied to 4 social organizations. " This study is descriptive and the curriculum used is a comprehensive social survey of the 45 social organization workers in Aswan, Abu al-Rish area. A questionnaire form was used as a data collection tool. The results revealed that the roles of the social organization in marketing social innovation in social organizations are to build relationships between social organizations in society. to contribute to the development of the resources of social organizations to provide social innovation and to create new services to serve members of society to coordinate the resources of the organization as required by social innovation activities, to help exchange experiences among social organizations, and to promote the provision of modern machinery to support social innovation within them.