Abstract
During the Bill Clinton and George W. Bush administrations, the Executive Office of the President became dominated by West Wing advisers who specialized in campaign politics, media management, and nonstop public communications. With record numbers of presidential appointees requiring no congressional approval, the Bush White House pursued partisan control of cabinet agencies. Even obscure federal bureaus were required to remain “on message.” The constitutional derangement about which The Rhetorical Presidency had warned has occurred. No matter who occupies the Oval Office in the future, the hyper‐rhetorical presidency is here to stay