Abstract
In this paper we examine the alleged war between Kuhn and Popper, extending the discussion to incorporate two of their lesser known, but important, protagonists, Lakatos and Feyerabend. The argument presented here is that the four can fruitfully be considered together, and that it is possible to go beyond the surface tensions and clashes between them to fashion an approach which takes advantage of the insights of all. The implications of this approach for management are then considered, using the concept of co-creation in two different contexts to illustrate this.