Abstract
This article aims to do two things. The first of these is to introduce the concept of reflexive body techniques into the debate on body modification/maintenance. The value of the concept in relation to this debate, in part, is that it ensures that we conceive of the body as both a subject and an object, modifier and modified, and that we thereby avoid the trap of conceptualizing modification in dualistic (mind/body or body/society) terms. Second, the article seeks to explore the pattern of distribution of practices of modification (conceived as reflexive body techniques) through society and to reflect upon the potential usefulness of multi-dimensional scaling as a tool for doing this. This aim is related to the first aim as it is argued that the concept of reflexive body techniques serves to identify and anchor practices ofmodification in a way that is amenable to both quantitative and qualitative forms of analysis, as well as theoretical investigation.