Abstract

Animal, Basta and PAN are the main advocates of animal rights in Portugal. These groups have prioritised abolishing bullfighting over other causes. It is the purpose of this article to challenge the reasons why this prioritisation was made and argue that pro-vegan campaigns should be prioritised. I argue that this prioritisation ought not to be made for a variety of reasons. Namely animal farming is the main cause of suffering; the educational argument provided is disproved by theory and empirical evidence; and it does not follow from the fact that anti-bullfighting campaigns are more likely to succeed and that pro-vegan and anti-animal farming campaigns are utopian, that the latter form of campaigning should be allocated a secondary role. My argument, therefore, is that pro-vegan campaigns are to be prioritised not only because the arguments to prioritise the abolition of bullfighting fail, but also due to the fact that there are positive reasons to support pro-vegan campaigning.