Abstract

This essay collides with the aesthetic of wilderness cultivated by the North American retail chain Bass Pro Shops. Through elaborate displays and décor that render each store part rustic lodge, aquarium, amusement park, natural history museum, and hunting simulator, the stores represent the natural world and its inhabitants as abundant resources for human consumption. The stores’ aesthetic is primarily wrought through the arrangement of taxidermied animals. These animals include both traditional wildlife mounts posed in lifelike attitudes as well as animatronic taxidermy that becomes “alive” in response to players’ achievements in a shooting range game. By exploring the stores’ traditional and animatronic taxidermy as well as its conflation of animal and machine, this essay explores the conception of environmental conservation and animal ontology upheld by Bass Pro Shops.