Abstract

Ordinary consciousness is viewed as a variety of practically spiritual attitude to life, as an element of socially-transformational activity in its various manifestations as characteristics of life itself as syncretic phenomenon, performing a function of integral reality mastering on a level of everyday life. Direct contact with life, a pragmatic mood and practical orientation of ordinary consciousness clear up its ontological status and make it possible to speak about its eternal role in the social and private life of man; about relative independence concerning specialized forms and levels of social consciousness, which came out of the ordinaryconsciousness and later separated from it. In the XX century the stake of society on pragmatism of ordinary consciousness while increasing the supremacy of utilitarian relations above human relations (a man becomes one of the material things) against a background of globalization and postmodernism led culture to the spiritual crisis, into the oblivion of spiritual values by contemporary man. Of course, globalization brings a number of advantages creating a sense of identity all over the world. It lowers trade barriers, shipping costs, telecommunication and computing costs, improves communication among peoples. However, there is debate about whether the power of international capital and the supposed homogenization of taste worldwide are good things or not. Globalization imposes a common standard of living on states and peoples, which belittles their cultural and national originality. Such a standard of living (mainly founded on principles of practicism) hinders mankind’s and man’s development. For the collective life is dialectical unity of diversity. The world must be smile and multipolar simultaneously. Unstable equilibrium between the whole and its parts leads to spiritual crisis. The social production of «useful» man closed up practically the possibility of bringing up man as the personality. That is why it so important today to recognize the necessity and possibility of moral and spiritually–religioustransformation of ordinary consciousness. The Eastern Wonder of the XX century (the South Korea, China and Japan) in the sphere of economics is based on the synthesis of national and human laws of being.