Abstract

Individuals frequently utilize social media platforms (SMPs) to express their positive features and receive recognition. Axel Honneth proposes that recognition plays an essential role in social life, explaining both social conflicts and guiding normative social development. While SMPs appear as a perfect tool for the pursuit of recognition, they often fail to achieve the intended results. This paper argues that the failure to achieve recognition through SMPs occurs because SMPs operate according to the neoliberal principle of competition. Competition arises because several structural affordances (quantification, homogeneity, and availability of information) allow for comparing different expressions of recognition. I argue that the competitive pursuit of recognition on SMPs results in several problematic developments, causing the manifestation of perfectionism, ressentiment, and collective narcissism. I conclude that the normative potential of Honneth’s theory is compromised if recognition is pursued competitively.