In Image Near Together, in Meaning Far Apart

Proceedings of the XXIII World Congress of Philosophy 9:17-24 (2018)
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Abstract

Metaphors have long been valued as powerful literary devices. Lately however the discovery of the cognitive content of metaphors is drawing the attention of contemporary scholars. For those of us engaged in comparative philosophy, metaphors seem to promise to be a much-needed hermeneutic tool for understanding independent traditions and working out balanced comparisons. In this paper, I shall examine two metaphors for virtue that are used in both the Confucian Analects and Aristotle’s Nicomachean Ethics. These common metaphors are archery and the middle, or mean. If Confucius and Aristotle use similar images to speak of moral virtue, do they make the same claims about virtue? In other words, do these images convey the same meaning? My paper attempts to unpack the referential meanings of these metaphors by first contextualizing them and then by tracing the associated ideas and structures behind the images.

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