Abstract

The aim of this article is to refute the aphorism “There is no arguing about taste”. On the one hand, judgements of taste arise from individual feelings, on the other hand, they claim to be universally valid. The question of whether there can be sensible dispute about taste arises from this conflict between subjectivity and universality. The article shows how sensible dispute is possible without denying the subjective character of the judgement. Dispute leads to an explication of the standard that determined the individual judgement of taste. Based on this, three stages of sensible dispute open up: adjustment of the standard, improvement of the standard, and idealisation of the standard. Thus, the article demonstrates not only that it is possible to argue about taste in a sensible way, but also on which levels such a dispute can take place.