Abstract
The relationship betweendiscourse and ideology can be described as thatof process and effect [Purvis and Hunt (1993)British Journal of Sociology 44: 473–499].Discourse, used within relations of domination,can result in the formation of ideology. Tostudy this relationship systematically requiresa methodology that contextualizes discoursewithin social relations and examines when suchdiscourse becomes an ideology. I use Thompson'stheory/methodology of ``depth hermeneutics'' tostudy documents produced by agriculturalinterest groups concerning the 1996 FederalAgriculture Improvement and Reform (FAIR) Actand I assess the ideological status of thediscourses contained in these documents. Thefindings suggest that the organizationsrepresenting the small-to-medium-sized farmerstended to use more agrarian themes, fewermarket themes, and fewer linguistic strategiesindicative of ideology. The organizationsrepresenting more concentrated,vertically-integrated interests andagribusinesses use fewer agrarian themes, moremarket themes, and more linguistic strategies.Therefore, market themes, not agrarian themes,form an ideology in this context
