Abstract

The world media culture is the everyday existential context of self­identity. Entry into the media culture turns and practice, and by the adequate development of the problem field of human existence. Education as a way to self­determine human ways and purposes of entry into the modern media culture in the field of communication and interaction with other people, mediated by electronic media. In the presence of global media space fundamental information plays a crucial role in socialization, is formed at the intersection of the education system and the electronic media, which gives grounds to determine exactly media­educational community primary medium of socialization in the age of online media. Media­ education environment creates more favorable conditions to educational activities has become a way of self­identity, as it results of creative activity of the subject taken by others as taking it himself, his personality. Its major advantage as space being is to provide the maximum activity of the individual in determining the trajectory of development. A common basis for resolving the risks socialization and being the person in the media education area are the values and goals of self­development, formulated within postmodern education.