Abstract

This article adopts Benoit’s functional theory of campaign discourse and Van Dijk’s socio-cognitive theory in discussing two gubernatorial debate sessions in Nigeria. The selected debate sessions are recovered from YouTube files and transcribed. However, only utterances from candidates in the two major political parties in Nigeria, namely, Action Congress of Nigeria ) and the People’s Democratic Party, are subjected to content analysis. Context models in the aspects of discourse meaning and argumentation are also considered. Findings reveal that first, candidates’ utterances range from acclaims to attacks and defenses. Second, topics help to derive candidates’ ideologies which are further exemplified within the ambience of shared background knowledge. Finally, candidates adopt legal/illegal jargons, explanations, statements of evidence, examples and illustrations to explicitly exemplify their mental dispositions and beliefs. We conclude by stating that candidates’ utterances were found to be relevant within the context of the debates and, by extension, the prevalent socio-political problems in Nigeria.