Abstract

AI arrival promises to solve the needs of personalization in education. The following paragraphs aim to shed light on the concept of personalization by providing a philosophical conceptualization that enables an analysis of its scope and applications within the framework of the digital transformation of higher education. The paper explains the reasons why the goal of personalization is so deeply rooted in the digital transformation. It also describes the five meanings attributable to the concept and details their philosophical underpinnings. This helps clarify the distinction between the extrinsic and intrinsic orientations of personalization, which, in turn, allows to apply this distinction within the framework of the digital transformation of education.