Internet marketing as a factor in business development

Abstract

The article considers the influence of internet marketing in the developing of enterprises and increase the enterprises competitive and efficacy. Given the advantages and role of internet marketing in communicate with consumers.

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Globalización, Internet y marketing: una respuesta ética.Javier Barraca Mairal & Francisco J. Roa (eds.) - 2003 - [Murcia?]: UCAM-AEDOS, Cat́edra de Ciencias Sociales, Morales y Políticas.

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