Motivation needs cognition but is not just about cognition

Behavioral and Brain Sciences 48:e28 (2025)
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Abstract

Murayama and Jach offer valuable suggestions for how to integrate computational processes into motivation theory, but these processes cannot do away with motivation altogether. Rewards are only rewarding because people want and like them – that is, because of motivation. Sexual desire is not primarily a quest for rewarding information. Elucidating the interface between motivation and cognition seems a promising way forward.

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