Rebranding Marlboro with colors‎

In Evripides Zantides (ed.), Semiotics and Visual Communication III: Cultures of Branding. Cambridge Scholars Press (2019)
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Abstract

From the perspective of color semiotics, Mony Almalech traces changes in the color ‎design of Marlboro cigarettes and applies his original approach to color semiotics to decode ‎the natural and associative meanings of colors.‎

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