Abstract

Humankind is at the threshold of a global crisis, confronting dire consequences. Worldwide economies are scuffling with anomalous threats traversing social, economic and environmental dimensions of sustainability. Global warming, climate change, financial crisis and mental traumas are engulfing mankind. Sustainability is the need of the hour. Sustainability has accumulated extensive discourse in the Indian scriptures. Classical Indian wisdom is also referred to as Sanaātana Dharma wherein Sanaātana means that its relevance transcends the boundaries of space and time and is omnipresent in its scope and application. Therefore, the ancient Indian ethos can assist modern businesses to fabricate a sustainable model of management. Conventional Indian wisdom puts forth a holistic approach wherein scriptures such as the Vedas, the Buddhist texts, and Kautilya’s Arthshashtra established the principles of sustainability centuries ago. Bhagavad Gita, which is regarded as the quintessence of the Vedas, highlights numerous lessons on sustainability that can help businesses tackle the volatile, uncertain, complex and ambiguous world. This article is an attempt to delve into our rich heritage to discover the business sustainability lessons embedded in our age-old scriptures, particularly the Bhagavad Gita, so that businesses can refer to it and develop some authentic responses to the critical modern-day problems faced them.