Abstract

The article deals with the problem of manipulation of consciousness of young people in today's transformational society. This problem is a relatively new phenomenon of social reality, faced and often indirectly, and in some cases clearly infuses the historical course of events, leads to new social phenomenon, changes the standard, established patterns of behavior of individuals and thus requires a detailed study of the possibilities for predicting and preventing negative trends in society. The author focuses on the features and specific properties of youth as a social group that make it an ideal target for the actions of manipulators, considers the major carriers of manipulative influences on young people and their priority action strategies, makes conclusions on the reasons of effectiveness of manipulative campaigns, aimed at young people, focuses on contemporary realities, associated with the problem of manipulation of consciousness, that are aimed at youth.